ABOUT US

Founded in 2018 by Paul David, the NorCal Tattoo Expo is an annual celebration of tattoo artistry, culture, and community in Northern California. Hosted each November at Win-River Resort & Casino in Redding, the three-day event brings together talented tattoo artists, collectors, enthusiasts, vendors, and fans of the art form from throughout the region and beyond.

The Expo gives the local community a unique opportunity to connect with exceptional artists they may not otherwise have access to, while providing participating artists with a platform to showcase their skills, creativity, and individual styles. Throughout the weekend, attendees experience an energetic atmosphere centered around tattoo art, creativity, and camaraderie.

A Redding native, Paul is the owner of The Marketing Harbor and Shasta Business Network and has been producing local trade shows and expos for more than 12 years. He has also been collecting tattoo artwork for more than 26 years, developing a deep appreciation for the artists, history, and culture behind tattooing.

The NorCal Tattoo Expo is the culmination of those passions—combining Paul's experience in business and event production with his longtime love of tattoo art and commitment to creating memorable events for the community. The Expo also provides an opportunity to welcome visiting artists and attendees to Redding, showcasing the hospitality, character, and beauty of Northern California while strengthening and celebrating the region's tattoo community.

Since its launch, the NorCal Tattoo Expo has been held annually since 2018 with the exception of 2020, when the event was canceled due to the COVID-19 pandemic.